• The Adventuring Artist

Risks of not having an ADA Compliant website


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The ADA is a strict law which every artist and studio owner should understand and follow for their internet website. ADA basically requires that every artist and studio owner, whether online or offline, must meet the requirements for accommodation of disabled people. For example, if you own a website with content, then it must be accessible to blind/deaf users by providing them voice listeners, screen readers, and other technologies helpful for them.


Businesses who had worked more than 15 weeks a year with a minimum limit of 15 employees will fall under the category of the ADA law. and if you fail in this law, you will be given a lawsuit, lose your brand reputation, and may suffer from financial losses.


What is the ADA?


The ADA stands for Americans with Disabilities Act, which was passed as a civil rights law in 1990. The ADA demands to prohibit discrimination against each individual with disabilities in every aspect of public/social life, including employment, schools, transportation, and all private and public places. The general purpose and motive of this law are the provide equal chances and opportunities to all people regardless of any disability or discrimination on basis of race, color, sex, national origin, age, and religion.


After the implementation of the law in 2009 it brings a 360-degree change to disabled people and they get a chance and opportunity to fulfill their goals. The main changes were applied to five titles/sectors named as:


  • Title I (Employment)

  • Title II (Local and State Government)

  • Title III (Public Accommodations)

  • Title IV (Telecommunications)

  • Title V (Miscellaneous Provisions)


What is WCAG?


WCAG stands for Web Content Accessibility Guidelines, and it consist of three versions, named as WCAG 2.0, 2.1, and 2.2. Artists and studio owners can use WCAG to be safe because ADA doesn’t provide much information about website compliance. This helps you to be secure and improve your web accessibility. Your content should be easy to read and use with technologies, easy to operate like providing keyboard accessories for blind and deaf, and easy to understand even by a common person with little knowledge of the language. All websites should be compatible with technologies for the disabled.


How to develop an ADA-compliant website?


To improve your user experience and to be safe from any lawsuit, artists and studio owners must follow the guidelines strictly without any compensation. If any disabled person raises his voice against your website, you can‘t do anything and you will face many problems which might lead to poverty and losing your brand image. Yes - even the most frivolous of lawsuits can cause vast financial problems.


An IT business should be very helpful to website owners so they both get equal opportunities right. For example, if some person is blind then you must have alternative technology (screen reader) so he may get access to your web content. There are no direct laws of ADA to websites regarding any issue but have to be conscious and apply safety measures. Our team of ADA specialists has found some top quality safety measures for a website that will keep you keep away from a lawsuit.


Alt tags: Alt tags are very useful in every aspect of your website especially SEO which makes google easier to find your content. You must apply alt tags to images, audio, and video files/links.


Text alternative software: As mentioned before, ADA compliant websites must apply text transcripts for both audio and video files. For the deaf or blind it makes it easy to understand website content.


Place sites heading: By adding your website language in the header makes it easy. If you have selected the English language it makes it easier for text readers to process the code and function accordingly.


Well-organized layout: Many bloggers have a pathetic website layout which even an ordinary person can’t find the content easily. So websites should be smartly designed, which helps more users engaged with you properly.


Proper customer care: Websites with customer care are more successful than others. You can find problems people face on your website and can improve all those things to increase your ranking on Google.


Reasons Website Should Be ADA Compliant


You may think it will take a lot of time to apply all the guidelines/rules but your time and effort will bring a fruitful result that leads to the growth of your website and gets ranked faster than Google and many other search engines. We as a team have researched reasons to apply ADA rules to the website and we have come to five main points that will help you to apply ADA laws.


1. Increases Your Target Audience


ADA law applied on a website can really increase your audience without doing any SEO are doing ad campaigns. On average every country contains 15-20% of disabled people and according to a recent survey in USA, there are nearly 49 to 50 million people with disabilities. So, now estimate how much the audience will increase and your revenue will increase tremendously. Suppose you have a video about some product and you add captions to it, so deaf can watch the video as well can order your product.


2. Improves Your SEO Score


Some people might think of this as foolishness but believe me, it actually works. If you are giving meta-tags/descriptions, alt images & video audio files, text transcript, and quality website layout this will definitely boost your SEO score over Google as well as on text readers. Text readers work the same as google search engines, disabled people scroll down on text readers to find ADA websites. So you may enhance your SEO on Google and text readers.


3. Improves Website Reputation


Many search engines might prefer your site over non-ADA sites which may help you improve the overall site and brand reputation and gives you formal look. Good Reputation may lead to good traffic and sales which ultimately leads to more profit.


4. Improves Overall Site Look


Applying these guidelines will result in a better website overall look which will engage your users and ease of accessing your web content. Your site overall looks matter a lot and may result to increase audience and subscribers.


5. Helps to Avoid Penalties


A disabled person has a complete right to have a lawsuit against you because you aren’t following the guidelines. You may suffer from a lot of things like the loss of a brand’s reputation, financial crisis, etc. It’s better to wake up early before any penalties and start applying all these tips we provide you in this article.


ADA is the law - don't think about making your website ADA compliant - just do it.

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